Google Adx
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Google AdX એ ડિજિટલ જાહેરાત પ્લેટફોર્મ છે. બંનેની માલિકી Googleની છે. બંનેનો ઉપયોગ તમામ કદના પ્રકાશકો તેમની સામગ્રીનું મુદ્રીકરણ કરવા માટે કરે છે. અને બંને પ્રકાશકોને સમાન ખરીદદારો અને જાહેરાતકર્તાઓની ઍક્સેસ પ્રદાન કરે છે.
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Google AdX is a digital advertising platforms. Googl ads Both are owned by Google. Both are used by publishers of all sizes to monetize their content. And both provide publishers with access to the same buyers and advertisers.
So, what’s the difference between them? How do you choose which one is better for you and your business?
Let’s take a closer look and see how they differ and the advantages of each.
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What is Google AdX?
The origin of AdX (Google Ad Exchange) lies in DoubleClick Ad Exchange, a company founded in 1996 as an ad server. It was acquired by Google in 2008. The purchase was controversial at the time because there were concerns that Google would have too much control over online advertising.
Through Google AdX, publishers can sell their ad inventory to advertisers and agencies using real-time bidding technology. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web.
Sellers can make the most money for their ad space and get access to more advertisers, while still being able to control who can advertise on their site. Buyers get access to more websites and ad space and have more control over where their ads run.
Is Google Ad Exchange an SSP?
An SSP (supply side platform) helps digital media owners and publishers sell digital ads in automated auctions. SSPs improve the yield optimization of advertising space inventory on websites and mobile apps to minimize wasted space and maximize views.
In 2018, Total Media listed DoubleClick Ad Exchange as its top choice for best SSP publishers. According to the report, “AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.”
What is Google AdSense?
AdSense was developed by Google as an internal product in 2003. It displays content-based advertisements on partner sites, allowing publishers to earn profit for every ad click made.
AdSense matches ads to a site based on the publisher’s content and visitors. Advertisers then bid for placement of their ads just like they do on Google Ads. In fact, ads on AdSense come from Google Ads, the Google Display Network and other Google products.
It may be the benefit of having Google on their brand name or the fact that it’s an advertising product that’s easy to set up and requires minimal work, but AdSense is much more popular than AdX/DoubleClick in Google Search.
However, its popularity doesn’t necessarily make AdSense the better product. AdX is an ad exchange network, whereas AdSense is an ad network. The two products serve a fundamentally different use for different kinds of clients.
So what exactly are the key differences? And which platform is more suitable for you?
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Google AdX દ્વારા, પ્રકાશકો રીઅલ-ટાઇમ બિડિંગ તકનીકનો ઉપયોગ કરીને જાહેરાતકર્તાઓ અને એજન્સીઓને તેમની જાહેરાત ઇન્વેન્ટરી વેચી શકે છે. એક ઓપન માર્કેટપ્લેસની સ્થાપના કરીને જ્યાં કિંમતો રીઅલ-ટાઇમ હરાજીમાં સેટ કરવામાં આવે છે, એડ એક્સચેન્જ ડિસ્પ્લે જાહેરાતો અને જાહેરાત જગ્યાને સમગ્ર વેબ પર વધુ અસરકારક રીતે અને સરળતાથી ફાળવવામાં સક્ષમ બનાવે છે.
કેનિલ..
Ref.
https://www.publift.com/blog/google-adx-vs-google-adsense
